Global membership organisation for Food Service Consultants worldwide
The client
Founded in 1955, Foodservice Consultants Society International (FCSI) is a global leader in foodservice and hospitality consulting. With over 1,500 members in 70 countries, FCSI promotes industry professionalism through regular engagement, providing insights into the latest trends and developments. FCSI members, recognised as industry experts, offer specialised consulting services to help clients achieve excellence. The portfolio consists of a quarterly printed magazine, weekly newsletter, website build and management, digital strategy, commercial strategy and advertising sales, and event support and activation.
The advertising revenues generated across the portfolio of membership communications are an essential component in how FCSI worldwide pays for its many activities. Unfortunately, revenues had declined over recent years, which was proving a challenge for the funding model of the organisation.
In January 2024, 1473, was appointed as the new publishing partner to FCSI worldwide. The requirement was to inject new energy into global membership communications and enhance the commercial performance of the portfolio.
The project
To ensure FCSI members had no interruption in communications, 1473 had to quickly assemble a highly-respected specialist editorial and design team, whilst speedily overseeing the transition of website and email hosting and management responsibilities. An experienced commercial team was also needed to hit the ground running to ensure optimal Q1 revenue performance. This team actively pursued and reconnected with global advertisers to hit the revenue targets by selling in solutions across print, digital and events.
At the same time as the launch, new strategic capabilities were also brought into the team to work with FCSI on a longer-term member engagement and media strategy.
The scope
- Website build and management
- Quarterly magazine
- New digital strategy
- Commercial strategy and advertising sales
- Event support and activation
“Since assuming responsibility for the FCSI Global portfolio, 1473 has successfully addressed longstanding issues with the website, significantly enhancing user experience and refining the measurement of digital performance metrics. Furthermore, through meticulous management across all aspects of the account, they have delivered profitability to the society within the first six months of their tenure.”
Nick Vaccaro – Executive Administrator, FCSI Worldwide
