Engaging Europe’s most dynamic mid-market businesses
The client
ABN AMRO Commercial Finance operate a number of innovative asset-based lending solutions to some of Europe’s most dynamic mid-market businesses. With a presence in the UK, France, Germany and it’s home market of the Netherlands, the international marketing team want to engage with business leaders and finance heads who are contemplating growth investments – specifically those making a transition to a more future-focused footing.
The project
Working as the France and UK-market specialist agency within a European agency network, 1473 supports the international marketing team with campaign ideation, translation and content creation.
Specifically targeting businesses who are beginning a transition – in energy, technology or mobility – 1473 works with partners in the Netherlands and Germany to ensure that content is created with a maximum potential for re-use across borders. This might involve repositioning a German article on electrification to make it applicable to the UK market or creating a campaign and taking a modular approach to content creation, enabling easily-identifiable paragraphs/ quotes to be replaced for local markets.
The scope
- Working as part of a multi-agency offering
- International market approach
- Re-use and content efficiency
- Social media asset creation
- Thought leadership content
- Senior stakeholder engagement
“The collaboration with 1473 Media has been very positive indeed. They understand the complexities of the industries we serve, delivering a diverse mix of content that resonates with our audience and reaffirms our position as thought-leaders. Their strategic insights and fresh thinking have exceeded our expectations, making them an invaluable partner within our multi-faceted agency framework. I would highly recommend Stuart and the team at 1473 to any business looking to realise the potential of their marketing strategy”
Kellie Marsh – Head of Marketing & Communications (International) at ABN AMRO Asset Based Finance N.V.
